Zyper enables brands to collaborate directly with influencers for product launches and promotions. Concepto designed Zyper’s built-in analytics to measure the direct impact of influencer marketing and create data-informed marketing strategies.
Concepto designed the first iteration of an analytics dashboard that allows Zyper users to monitor influencers’ reach, engagement, and conversions. Through user research, Concepto identified key metrics that allows marketers to measure the impact of their influence marketing efforts. The dashboard allows users to monitor specific campaigns and create reports to analyze the performance of different influencers and social channels.
Concepto helped build Zyper’s chat feature which allows brands to communicate directly with influencers. Brands can easily share information about promotions and new products and ensure influencers follow brand guidelines when promoting the products. It also allows brands to strategically identify influencers best-suited for their campaigns.
In order to keep the platform consistent and cohesive we designed and built a living style guide that allowed designers and developers to have a common reference to use while creating new interfaces across all screen sizes.
Designing a point-of-seale solution for art galleries to complete sales and build customer relationships